Strategic Marketing PDF Print E-mail

Marketing is the process of developing and communicating value to your prospects and customers - marketing [m.o]

Marketing is more than just brochures, websites and numbers. Good marketing is an investment into your business and is essential in generating revenue, profit and opportunities for growth. It can be the difference between developing a successful business or one that is out of business.

We assist companies to articulate core strategies, and ensure that the entire marketing program is focused on executing on them.With a strong strategic marketing plan organisations have a compass and roadmap which aligns everyone towards a common goal.

Our approach to the marketing process starts with developing the organisations:

  • Competitive Positioning - Defining how you'll "differentiate" your offering and create value for your market
  • Brand Strategy - Your brand is the entire experience your prospects and customers have with your company. It's what you stand for, a promise you make, and the personality you convey.
  • Distribution Strategy - Identify the pathways you will utilise in taking your product or service to end-users
  • Marketing Plan - A detalied roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time.

Once the marketing plan has been developed we offer online marketing and design services to ensure we can help businesses to compete and grow within their current environments.
 

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